The Launch of the High-Cura Hero! – Contributing to our culture code

Towards the end of 2018, Acura launched an internal recognition system to highlight the emphasis we put as a business and as a team on living out our company values of loyalty, humility, honesty and excellence.

After a fierce naming competition by our team with many great entries, the “High-Cura Hero” was born! The logo, designed by our in-house marketing team, shows that not all heroes wear capes! 

“Our company culture is integral to our overall success and makes the difference between an alright place to work, and a great place. Like one of our values, we strive for excellence!”  - CEO, Brad Joyce.

We invite our team to nominate their peers every month to be our “High-Cura Hero.” In a busy world, it’s our way of recognising exceptional work within our team.

Our hero each month receives a gift card of $300, a full valet car wash and VIP parking, and half a day off from work to take when they choose. We know extra time to spend with family and friends, or just go for a long lunch or shopping means a lot to our team. Whatever they chose to do, the time is on us!

Our high standard of customer service is a natural extension of our internal culture and values. When you work with Acura, you work with a team of passionate people who make it their mission to make your working life easier.

It’s important to celebrate!

There are a lot of fun things we do as a team, including lunch on us every Friday, bacon and egg roll breakfasts, epic Christmas celebrations, work anniversaries, birthday cakes and more!

Rachael, High-Cura Hero Winner